Lead the monthly, quarterly, and annual marketing budget planning exercises in close partnership with marketing leadership.
Manage regular marketing spend roll-ups, tracking planned versus actual expenditures across all channels (e.g., Programmatic, CTV, Paid Social, Search, Brand).
Build and maintain durable financial models to support scenario planning, budget reallocations, and long-range financial strategies.
Own the end-to-end invoice management process for all marketing vendors, media partners, and agencies.
Facilitate the creation and tracking of Purchase Orders (POs) and ensure timely vendor payments.
Partner tightly with the Accounting team to manage month-end close activities, including calculating and submitting accurate marketing accruals and journal entries.
Identify and implement process improvements to reduce manual work and increase efficiency in financial tracking.
Conduct deep-dive variance analysis to identify and explain discrepancies between forecasted and actual marketing spend.
Develop and maintain dashboards to monitor marketing financial performance and highlight trends for senior leadership.
Support ad-hoc financial analysis to evaluate the ROI and efficiency of various marketing initiatives and media tests.

Bachelor’s degree in Finance, Accounting, Economics, or a related quantitative field.
2–4+ years of experience in corporate finance, FP&A, or accounting, ideally with direct experience supporting a marketing or e-commerce organization.
Advanced proficiency in Excel (financial modeling, pivot tables, complex formulas) and experience with ERP/Accounting software and PO systems.
Strong understanding of marketing terminology, media channels, and how marketing investments hit the P&L.
Exceptional attention to detail and a high degree of accuracy in financial reporting.
Strong communication skills, with the ability to translate financial concepts clearly to non-finance stakeholders.

Marketing Finance Analyst, Marketing Budget & Spend Operations

Key skills