Martech Manager

Role Overview

• Lead the architecture and maintenance of Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI) to ensure robust data signal in a cookieless environment.
• Act as the global technical owner for Mobile Measurement Partners (Adjust/AppsFlyer), managing SDK event configurations, attribution window logic, and deep-linking schemas.
• Debug and audit complex dataLayer pushes and front-end tracking triggers using technical tools like Chrome DevTools, Charles Proxy, or GTM Preview mode to maintain data integrity.
• Collaborate directly with Mobile Product Engineers to define and validate technical specifications for new app event triggers and property schemas within the product lifecycle.
• Enforce a unified global tracking taxonomy and naming convention for UTM parameters across international growth teams to ensure standardized data flows into the warehouse.
• Perform regular attribution reconciliation audits between MMP data, ad-platform reporting, and internal Data Warehouses (BigQuery/Snowflake) to resolve discrepancies.
• Oversee the technical health and synchronization of dynamic product feeds (XML/JSON) used for localized DPA campaigns across Meta, TikTok, and Google.
• Design and manage the technical mapping for SKAdNetwork (SKAN 4.0+) conversion values to maximize measurement signals under Apple’s privacy frameworks.
• Ensure all global tracking implementations and pixel deployments strictly adhere to GDPR, CCPA, and regional ePrivacy regulations in the UK, EU, and UAE.
• Manage the end-to-end RFI/RFP process and technical migration for new MarTech stack components, including CDPs, rETL tools, and automated bidding layers.
• Orchestrate the technical handoff and "Rules of Engagement" between Marketing and Data Engineering, acting as the primary translator for business-to-technical requirements.
• Identify and implement automation workflows using Zapier, Make, or custom scripts to eliminate manual bottlenecks in the marketing operations lifecycle.

Requirements

• 4+ years in MarTech, Marketing Ops, or Growth Ops at a B2C mobile-first company
• Hands-on experience with a Mobile Measurement Partner (Adjust, AppsFlyer, or Branch)
• Strong understanding of UTM parameters, campaign naming conventions, and attribution logic
• Google Tag Manager proficiency (web-side tagging, pixel implementation, conversion tracking)
• Experience managing ad platform integrations (Meta, Google, TikTok, ASA)
• Process-oriented mindset: can build governance frameworks, not just execute tasks ** Nice-to-Have
• Experience with CRM/lifecycle tools (CleverTap, Braze, Iterable)
• Familiarity with CDPs and reverse ETL (Segment, Hightouch, Rudderstack)
• Basic SQL for validation and troubleshooting (not for building models)
• Experience with affiliate platforms (Impact, Partnerize)
• Exposure to invoice/PO systems (Tipalti) and marketing cost reconciliation
• Privacy compliance knowledge (GDPR, iOS ATT, SKAdNetwork)

Tech Stack

• BigQuery
• ETL
• iOS
• SQL

Benefits

• Health Insurance
• work-from-anywhere stipend
• annual wellness & learning credits
• annual all-expenses-paid company retreat in a gorgeous destination & other benefits