Develop and execute a comprehensive content strategy that drives brand awareness, thought leadership, and business demand
Own the end-to-end content development process, from ideation and research to drafting, editing, and publication
Create engaging content across all formats including blog posts, articles, whitepapers, case studies, social media posts, email campaigns, website copy, and scripts
Build and manage an editorial calendar that aligns content initiatives with business priorities, product launches, and industry moments
Write and edit thought leadership content in collaboration with executives and subject matter experts, positioning Bluefish at the forefront of AI marketing conversations
Develop and refine Bluefish's brand voice and content guidelines, ensuring consistency across all channels and materials
Manage content distribution strategy across owned channels including website, blog, LinkedIn, and email, optimizing for reach and engagement
Collaborate with marketing, product, and design teams to create integrated campaigns and compelling storytelling
Analyze content performance metrics and audience insights to inform strategy and continuously improve effectiveness
Stay current on AI, martech, and industry trends, translating complex topics into accessible, engaging content for diverse audiences
Manage relationships with freelance writers and external contributors as needed
Support SEO strategy and optimization to drive organic traffic and visibility

Bachelor's degree in Journalism, Communications, English, Marketing, or related field
5-7+ years of editorial, content marketing, or journalism experience, ideally within tech, SaaS, or B2B environments
Exceptional writing and editing skills across multiple formats and styles, with a portfolio that demonstrates range and quality
Proven ability to develop and execute content strategies that drive measurable business results
Strong understanding of content marketing best practices, SEO, and digital distribution channels
Experience writing about complex technical topics and translating them for business audiences
Knowledge of AI, martech, or enterprise software is strongly preferred
Excellent project management skills with the ability to manage multiple content initiatives simultaneously
Strategic thinker who can balance long-term planning with day-to-day execution
Collaborative mindset with strong cross-functional communication skills
Data-driven approach to content, comfortable using analytics to inform decisions and measure impact
Self-starter with a proactive mindset and strong editorial judgment
Experience with content management systems, social media platforms (particularly LinkedIn), and marketing automation tools
Familiarity with Mailchimp, WordPress, or similar platforms preferred

Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
Join an experienced high-performing team where you will have immediate ownership and impact
Experience a true meritocracy with significant career growth upside as the business scales

Editorial Manager

Key skills