Design the visual logic for complex automated "drip" campaigns, ensuring branching logic is clear and user-friendly for stakeholders to review.
Create high-converting, responsive designs for automated emails, SMS, and dynamic landing pages, focusing on accessibility and brand consistency.
Design experiments to test variables like timing, CTAs, and layout. Use data-driven insights to iterate on automated flows.
Work within Salesforce Marketing Cloud to ensure design assets are technically compatible with the automation engine.
Collaborate with data analysts to use behavioral triggers (e.g., "abandoned cart" or "last login") to trigger personalized UI elements.

Bachelor's degree in marketing, business, or a related field.
Senior experience in marketing automation and personalization development, with demonstrated success.
Proficiency in Figma, Adobe XD, or similar tools.
Mobile-first design principles (Links to your portfolio provided during application process required for consideration).
Familiarity with HTML/CSS for email; understanding of API triggers and logic.
Hands-on experience with Salesforce Marketing Cloud, or similar tools.
Ability to explain complex technical logic to non-technical stakeholders.
UX Methods as Wireframing, prototyping, user testing, and behavioral psychology.

Marketing Automation UX Designer

Key skills