Management of the annual, integrated legacy giving/bequest marketing campaigns (print, social media advertising, DRTV – Direct Response TV, events, SEA (Search Engine Advertising), SEO, etc.) including strategy, budgeting, coordination of agencies, review of proposals and creative materials, and preparation of decision-making
Contribute to the strategic development of the online presence and digital donor communications in the area of legacy giving
Plan, implement, evaluate and refine target-group appropriate measures in social media, landing pages, video, email and direct marketing
Oversee digital community management
Create automated donor journeys
Support the organization and execution of events (digital and in-person)
Coordinate internal interfaces and external service providers
Support the planning, execution and follow-up of telemarketing campaigns
Maintain the database
Prepare or support data and potential analyses

A completed university degree in marketing, nonprofit management or a comparable qualification
At least 3–5 years of professional experience
Enjoy communicating and comfortable with direct contact with people
Very good project management skills
Confident use of common MS Office programs and initial, relevant work experience in CRM/database maintenance (Salesforce knowledge is an advantage)
Experience with website maintenance (WordPress and TYPO3) is a plus
A working style characterized by accuracy, thoroughness and concentration
Independent, reliable and responsible
Very good German and English skills (spoken and written)
Interest in humanitarian and international development topics

Flexible working hours and up to 60% remote work
Salary according to the organization's internal pay model; the starting salary for this position is between €3,800 and €4,400 (gross, full-time at 40h/week), depending on relevant experience and expertise
Professional support and measures for further development
An international working environment and a values-based organizational culture
Plenty of scope for autonomy and initiative
30 days of vacation per year plus 1 day of special leave
Choice of an additional benefit: Edenred credit voucher/card, supplementary company health insurance, Urban Sports Club membership or subsidy for the Deutschlandticket
20% employer contribution to the company pension plan
Full continued pay in case a child is ill
Occupational health management
Family room as well as quiet and prayer room in our office
Work laptop provided

Marketing Manager – Legacy Giving (m/f/d)

Key skills