Lead day-to-day distributor partnership in Southern California from the field, setting clear goals, execution standards, and performance expectations
Spend significant time in-market conducting distributor work-withs/ride-withs, coaching sales teams, and reinforcing execution priorities
Build and maintain strong relationships with regional buyers, chain teams, and distributor chain leadership
Personally engage in the general market, driving distribution, placements, features, menu/wine list wins (where applicable), and display execution
Own the annual Southern California market plan and deliver results through disciplined execution, not complexity
Lead, coach, and develop three direct reports primarily through field time, setting clear expectations and modeling high standards

Bachelor’s Degree in Business/Marketing or related field plus a minimum five years progressive sales experience in wine and spirits, beverage alcohol (or relevant CPG) industry, or equivalent combination education/experience
Proven success in alcohol beverage industry sales and account management including extensive knowledge of on
and off-premise wine channels and trade
Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats
Proven field leadership mindset with the ability to drive execution through influence rather than authority
Strong knowledge of off-premise and chain execution levers (pricing, promotions, merchandising) and comfort leading account strategies
Practical selling experience in food and beverage industry with meaningful distributor management exposure
Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge
Strong verbal and written communicator with strong public speaking and presentation skills
Excellent interpersonal skills with the highest level of integrity
Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel
Valid Driver’s License and the ability to be insured; willingness to spend significant time traveling in-market
Overnight travel approximately 10% of time; weekend and evening work as required

First day Medical, Dental, Vision, Life & Disability
Tax Savings (401k with company match)
Short and Long-Term Disability
Paid vacation, sick leave and company holidays
Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees
Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO)
Employee-focused health, wellness, training and safety-related programs
Scholarship opportunities for dependents

Regional Sales Manager

Key skills