The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth.
Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels.
Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans.
Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning.
Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers.
Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration.
Develop strategic, value-creating customer and enterprise digital partnerships.
Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams.

15+ years of progressive leadership experience within FMCG or consumer goods environments.
Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations.
Proven success delivering results in complex, multi-market and multi-partner systems.
Strong people leadership, executive influence, and change leadership capability.

We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
Supporting the financial and personal well-being of our employees.
Career Development: We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.

Senior Director, Customer Development, Digital Commerce

Key skills