Financial Services and Trading Growth Marketing Director

Role Overview

• Own the global growth marketing strategy for Financial Services and Trading, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances.
• Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more).
• Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR).
• Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals.
• Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals.
• Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap.
• Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance.
• Track KPIs , providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings.
• Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce, Dreamdata, Super metrics) to manage campaign journeys, nurture processes and optimisation for performance management.

Requirements

• Extensive B2B marketing experience, including in a global growth, demand gen, customer marketing or performance marketing leadership role.
• Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and all channels (digital and events).
• Deep familiarity with marketing analytics and automation platforms (e.g. Salesforce, Pardot, Dreamdata, Supermetrics, etc.).
• Experience in adopting AI, leveraging intent data, to enable pipeline creation and progression through identification of buying groups and signals (Bombora, 6sense etc).
• Exceptional analytical and problem-solving skills with a test-and-learn mindset.
• Excellent communication, data storytelling and cross-functional collaboration skills.
• Experience working in a global, matrixed organization is a must, to effectively manage stakeholders, leading through ambiguity and change.

Benefits

• Equal Opportunities
• Commitment to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status.
• Support for applications or through the hiring process for individuals with disabilities.