KinderCare Learning Companies is a leading early childhood education provider recognized with the Gallup Exceptional Workplace Award. They are seeking a Director of Organic and B2B Growth Marketing to develop integrated marketing strategies and cross-channel campaigns that drive growth and visibility across various marketing teams.
Responsibilities:
- Collaborate closely with business leaders to uncover insights that inform integrated marketing strategies, brand positioning, and go-to-market approaches for existing and new products
- Lead development of a holistic organic and B2B growth strategy that connects SEO, content, brand, communications, social, and lifecycle programs into one cohesive plan
- Serve as the cross-functional marketing integrator—working across content creators, creative teams, sales, communications, and product partners to build unified, high-impact campaigns
- Build strong, trusting relationships with internal stakeholders and external partners to ensure alignment, clarity of objectives, and shared accountability for outcomes
- Identify short- and long-term resource needs, including annual budgeting, forecasting, and allocation of marketing investments to maximize return
- Stay current on industry trends, competitive activity, and customer insights to anticipate opportunities and refine strategic priorities
- Oversee and grow organic and B2B marketing programs by identifying revenue opportunities within established clients and unlocking new markets and partnerships
- Manage the conception, development, and execution of integrated marketing campaigns that drive awareness, engagement, and lead generation across key audiences
- Partner with Sales and account managers to strengthen the pipeline—reviewing active opportunities, resolving challenges, and generating ideas to improve close rates and retention
- Lead cross-channel promotional programs and product marketing initiatives that elevate brand visibility and drive customer interest and sales
- Represent the organization at conventions, conferences, and trade shows—developing compelling collateral, managing booth presence, and delivering meaningful post-event reporting and analysis
- Establish and monitor KPIs for organic growth, B2B pipeline health, campaign performance, audience engagement, and market reach
- Understand and leverage market research, forecasts, competitor analyses, and consumer trends to guide strategic decisions and uncover growth opportunities
- Lead robust testing and measurement approaches—including segmentation, experimentation, and data-driven optimization—to continuously refine marketing impact
- Deliver clear, actionable performance insights to senior leadership, highlighting progress, risks, and opportunities for acceleration
- Oversee and develop the marketing function, fostering a collaborative, high-performing environment across content, brand, B2B, and organic growth teams
- Provide coaching, training, and mentorship to ensure staff are equipped to meet and exceed performance expectations
- Collaborate with account managers and cross-functional partners to ensure consistent quality, alignment, and excellence across all marketing outputs
Requirements:
- 8+ years of experience in growth marketing, SEO, content strategy, or B2B marketing leadership
- Deep understanding of organic acquisition, CRM, lifecycle marketing, and marketing automation
- Proven experience building and optimizing B2B funnels and partnering closely with Sales and business stakeholders
- Excellent leadership, communication, and relationship-building skills
- Proven ability to plan and manage budgets
- Successful track record in senior marketing roles and campaign creation
- A really good sense of humor
- Strategic, systems-level thinker with strong execution discipline
- Highly analytical and data-driven; comfortable making decisions based on insight and testing
- Customer-first mindset with a passion for delivering compelling digital and content experiences
- Collaborative leader who excels at influencing, aligning, and driving outcomes in a fast-paced environment