Leading, managing and developing a team of Data Scientists—setting priorities and raising the bar on delivery quality
Driving new applications of Boots’ Advantage Card first-party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation)
Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG—showing how advanced analytics unlocks growth and competitive advantage
Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer-level analysis
Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities
Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value

Strong experience in marketing effectiveness and advanced analytics (e.g. forecasting, regression, segmentation, machine learning)
Confidence working with customer-level, first-party data at scale
The ability to translate complex analysis into clear, compelling stories for non-technical audiences and build trusted-advisor relationships with senior stakeholders
A forward-thinking, curious mindset with a drive to innovate and improve measurement approaches
Excellent organisation skills, able to juggle multiple complex projects and stakeholder groups
Proven people leadership, motivating, developing, and growing high-performing data science teams
Understanding of data pipelines/data warehouse environments to partner effectively with data engineering/platform teams
Familiarity with digital measurement tools (e.g. Google Analytics, Criteo)

Senior Analytics Manager

Key skills