Own strategy and execution across the full membership lifecycle: awareness → acquisition → onboarding → engagement → renewal → win-back.
Develop segmentation-based marketing and personalized journeys for students, career professionals, global members, and organizational members.
Design programs that increase retention, lifetime value, and cross-sell/upsell into products, certifications, events, and learning.
Experience conducting market segmentation and positioning analyses to identify under-penetrated or high-potential segments.
Proficiency in leveraging analytics and customer data platforms to map engagement behaviors and optimize touchpoints.
Oversee editorial calendars, blogs, newsletters, research reports, podcasts, video, and social media.

Typically, 10+ years related experience is required.
Bachelor’s degree required; Masters/MBA preferred.
Industry specific credential preferred.
Proven ability to architect scalable acquisition and retention strategies grounded in service delivery expertise, value proposition clarity, and market segmentation.
Experience optimizing acquisition funnels through demand generation, conversion optimization, and retention modeling.
Deep understanding of subscription economics, renewal mechanics, and member journey analytics.
Ability to design and operationalize loyalty models that increase lifetime value and share of wallet.
Experience with behavioral segmentation, propensity modeling, and churn prediction to drive personalized retention campaigns.
Skilled in experience design that integrates marketing, product, and service delivery around customer value drivers.
Ability to respond to common inquiries or complaints from members, customers, volunteers, and individuals in the broader business community.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Senior Director, Membership, Chapter & Group Engagement

Key skills