Marketing Manager, Digital Brand Media

Role Overview

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
• Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
• Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
• Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
• Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
• Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
• Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
• Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps.
• Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact.
• Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
• Drive innovation through structured testing roadmaps and emerging channel experimentation.
• Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
• Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes.
• Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.

Requirements

• 7 years of experience in a related role, examples include Marketing Manager, Account Manager, or Business Manager
• Bachelor qualification in marketing and/or business
• Digital Marketing expertise preferable with strong relationships across vendors and media partners
• Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.)
• Strong presentation skills across internal and external stakeholders
• Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar
• Detail oriented, deadline focused, observant, adaptable and innovative
• Extensive knowledge of the sports betting and gaming industry preferred
• Strong analytic skills and the ability to relate results to business objectives
• Track record of delivering successful campaigns on-time and with measurable results
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

Benefits

• Medical
• Dental
• Vision
• 401K
• Paid time off
• GymPass
• Pet Insurance
• Family Care Benefits
• Free Shipt deliveries
• $700 to set up home office