Maintain and develop our online shop (content, products, collections, landing pages)
Work closely with our web developer on new features, optimizations and technical adjustments
Test and ensure quality in the shop (usability, mobile optimization, checkout, bug fixes, etc.)
Support implementation of campaigns, launches and promotions in the shop
Conversion rate optimization (CRO): analyze user behavior and derive concrete improvements
Contribute to tracking, data structure and shop performance (e.g., Google Analytics, Pixel, events)
Basic SEO in the shop (structure, meta data, internal linking)
Interface with marketing (ads, newsletter, social) to ensure optimal shop integration

Experience in e-commerce, ideally with Shopify or similar shop systems
Technical understanding and interest in web development (you don’t need to code, but you should be able to think along)
Sense for user experience, aesthetics and brand presentation in the premium segment
Analytical thinking and enthusiasm for turning numbers into concrete optimizations
Structured, independent way of working
Very good German, good English
Initial experience with A/B testing, CRO tools or heatmaps
Exposure to full-stack development — basic knowledge of HTML/CSS or a general understanding of web structures
Experience with tracking setups (GA4, Meta Pixel, etc.)

E-Commerce Manager

Key skills