Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance
Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization
Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms
Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments
Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance
Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies
Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency
Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards
Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews
Support group, meetings, and catering demand through enhanced digital visibility and lead generation
Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division

Bachelor’s degree in Marketing, Business, Communications, or a related field
Proven experience leading ecommerce or digital marketing initiatives, preferably within hospitality
Strong expertise in content management, digital governance, SEO, local search, AI‑driven discovery, paid media, metasearch, and performance marketing
Strong analytical, communication, and stakeholder management skills
Experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) strongly preferred
Ability to travel periodically in support of managed hotels and business needs

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

Central Director of E-Commerce – Managed Hotel Division

Key skills