Plan, launch, and manage Google Ads campaigns for automotive dealerships
Structure accounts using best practices for Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA)
Develop scalable campaign frameworks designed to maximize lead generation and vehicle sales
Conduct keyword research focused on high-intent automotive search queries
Implement bidding strategies to maximize lead volume and campaign efficiency
Manage and optimize vehicle inventory feed campaigns
Build and optimize Vehicle Listing Ads (VLA) campaigns
Manage inventory-based Performance Max campaigns
Optimize campaigns to promote high-priority and in-stock vehicles
Monitor feed health and troubleshoot inventory feed issues
Continuously optimize campaigns to improve Cost Per Lead (CPL), conversion rates, and lead quality
Monitor search terms and implement negative keyword strategies
Test bidding strategies including Max Conversions, tCPA, and tROAS
Monitor impression share, competitor activity, and market trends
Analyze campaign performance and identify optimization opportunities
Track key metrics such as CPL, conversion rate, CPC, impression share, and lead volume
Provide data-driven insights and strategic recommendations to improve campaign results
Work closely with account managers and internal leadership on campaign strategy
Coordinate with creative teams on ad copy and campaign assets
Participate in internal performance reviews and strategy meetings

Minimum 5 years of hands-on Google Ads experience
3–5 years working with automotive dealerships or local service businesses (such as HVAC, home services, or similar industries)
Proven track record generating high-quality leads
Experience with Search campaigns, Performance Max (PMAX), Vehicle Listing Ads (VLA), and inventory-based campaigns (Nice to have)
Experience managing large advertising budgets
Strong analytical and data-driven mindset
Excellent attention to detail and organizational skills
Hands-on experience using automation tools and strategies to optimize campaign performance, such as automated rules, Smart Bidding, scripts, or platforms like Optmyzr.
Advanced English Level

Media Buyer

Key skills