Senior Social Media Manager

Role Overview

• Lead and manage FIFA’s global corporate and leadership social media channels, ensuring consistent messaging, quality, and audience engagement across all platforms.
• Develop and implement creative and strategic campaigns that translate FIFA’s corporate narrative and leadership messaging into compelling social storytelling aligned with the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision.
• Uphold governance, quality, and compliance by ensuring adherence to editorial standards, moderation protocols, content policies, and the FIFA style guide.
• Drive collaboration and alignment across FIFA departments and external partners to guarantee coherent, timely, and high‑impact social media outputs that enhance FIFA’s global reputation.

Requirements

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related field.
• 10+ years of professional experience in social media, digital communications, or corporate communications.
• Proven experience managing corporate and executive social media channels for a global organisation, governing body, major brand, media company, or public institution.
• Demonstrated experience developing and executing long-term social media strategies and campaigns aligned with corporate reputation and brand objectives.
• Experience collaborating with senior leadership and translating executive messaging into engaging digital content.
• Background in international organisations, sports, media, or public affairs environments is strongly preferred.
• Deep understanding of major social platforms (e.g., LinkedIn, X, Instagram, Facebook, YouTube) and evolving platform trends.
• Strong experience with social media management, publishing, and analytics tools.
• Proven ability to translate corporate narratives, public affairs priorities, and leadership messaging into compelling social media storytelling.
• Experience managing editorial calendars, campaign planning, and multi-platform publishing workflows.
• Strong analytical mindset with the ability to interpret social data and insights to optimise content performance and audience engagement.
• Excellent editorial judgement and storytelling skills across formats including text, graphics, photography, video, and multimedia content.
• Experience overseeing content production in collaboration with editorial teams, designers, videographers, and external agencies.
• Strong copywriting and editing skills with a consistent and authoritative tone suitable for corporate and leadership communication.
• Familiarity with governance processes, editorial standards, moderation policies, and brand style guidelines.
• Strategic thinker with strong organisational and project management skills.
• Ability to work in a fast-paced, international environment and manage multiple priorities under tight deadlines.
• High level of professionalism, discretion, and sound judgement in handling sensitive communications topics.
• Strong intercultural awareness and ability to communicate with diverse global audiences.
• Excellent written and spoken English required.
• Additional languages (e.g. French, Spanish, or German) are considered an asset.

Benefits

• Health and fitness: Regular football sessions for all abilities, plus on-site gym.
• Home office: Up to two days of home office per week if work permits and home office allowance for all.
• Language courses: Offered to all staff to aid personal and professional growth.
• Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
• Pension: Flexible pension benefits with generous employer contributions.
• Relocation assistance: A dedicated team will be on hand to support your relocation.
• Sustainability: We support all employees using public transport.
• Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
• Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.