Social Media & Community Manager

Role Overview

• Develop and manage the editorial calendar across all social media channels — with clear objectives for reach, engagement and brand awareness.
• Independently produce and edit content: video (Reels, TikToks, campaign clips), photo and graphics.
• Spot trends early and adapt them to the brand — not blindly copying, but translating them into the mammaly context.
• Actively build and nurture our community: comments, DMs, UGC integration and dialogue with our target audience.
• Conceptualize and support video campaigns with high engagement potential.
• Conduct interviews with our founding team and external guests to create authentic, compelling content.
• Prepare, edit and cut our podcast — including speaker coordination and quality assurance.
• Regularly analyze content performance: reach, engagement rate, follower growth — with clear takeaways and data-driven optimization of the strategy.

Requirements

• At least 2 years of professional experience in social media and content creation — ideally in a D2C, FMCG or lifestyle environment.
• Alternatively: completed degree or vocational training in media, communications or marketing with relevant practical experience.
• Deep understanding of major platforms — not only as a user, but with knowledge of algorithms, formats and best practices.
• Strong written and verbal communication in German (native or C2) and English (at least B2).
• Independent, organized and results-oriented working style — combined with team spirit and excellent communication skills.
• Confident use of common tools for video editing, image editing and content planning.
• A big heart for dogs and lots of motivation.
• Big plus: you have your own dog who can accompany you during content productions.

Benefits

• The ability to structure your workday 100% flexibly.
• We provide everything you need to work from home.
• Choose whether you prefer to work on a high-end Mac or Windows setup.
• Work where you feel most comfortable — from home or at our office in Berlin.
• Coffee, tea, snacks, fresh fruit and breakfast cereals are available — of course free for you.
• 75% employee discount on orders up to a value of €100 per month; company pension (bAV), company health insurance (bKV), and much more are standard.