Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Oversee day-to-day management of campaigns and ensure brand consistency
Researching and implementing content recommendations for organic SEO success
Create, maintain, and grow new and existing social networks
Manage company blog and editorial calendar that aligns with social updates
Monitor social media progress using web analytic tools
Incorporate optimization strategies, analyze data, and research best ways to increase traffic
Review the success of campaigns and develop ways to improve.

3 years of experience in a product startup / digital agency
Excellent verbal and written communication skills
Hands-on experience with paid social media campaigns
Bachelor’s degree in marketing, PR, or related field
Proven experience in social media management
Experience with Hootsuite, Sprout Social, or HubSpot
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Knowledge of Search Engine Optimization (SEO) best practices
Experience identifying and creating campaigns for target audience
Excellent analytical and time management skills.

Social Media Manager

Key skills