Analyze and optimize CAC, LTV, conversion rates, and retention across key channels (paid, CRM, lifecycle)
Identify performance gaps and recommend concrete actions (budget shifts, targeting, funnel fixes)
Work with marketing team to evaluate channel performance (Meta, Google, etc.) and improve ROAS
Support and analyze A/B tests and experiments tied to revenue or conversion impact
Monitor and improve end-to-end funnel (traffic → conversion → repeat purchase)
Identify drop-offs and propose specific fixes (landing pages, targeting, offers, segmentation)
Partner with Growth/Marketing to prioritize high-impact opportunities
Build and maintain simple, actionable dashboards for marketing performance tracking
Ensure data accuracy and consistency for key KPIs (CAC, LTV, conversion, retention)
Automate recurring reporting where needed (keep it lean, not over-engineered)
Translate data into clear, actionable recommendations (not just insights)
Support weekly/monthly performance reviews with focused, decision-ready analysis
Proactively flag risks, inefficiencies, and growth opportunities

Direct experience working with a DTC / e-commerce brand (in-house), not marketplace, consulting, or pure BI roles
Hands-on ownership or strong involvement in marketing performance (paid channels, CRM, or lifecycle)
Proven experience optimizing CAC, LTV, conversion rate, and/or ROAS through actual initiatives (not just reporting)
Experience analyzing and improving full funnel performance (acquisition → conversion → retention)
Strong SQL + experience using data to drive real business or marketing decisions
Experience working closely with Growth / Marketing teams on campaigns, experiments, or budget decisions
Nice to have
Experience running or analyzing A/B tests tied to revenue or conversion impact
Exposure to attribution modeling or channel performance analysis (Meta, Google, etc.)
Basic predictive modeling (LTV, churn, forecasting) in a marketing or growth context
Experience in fast-scaling DTC or high-growth e-commerce environments

Remote flexibility – Work remotely while collaborating with a globally distributed team.
Earn between $40,000 to $60,000 per year, depending on experience and expertise.
Strategic leadership role – Direct exposure to executive leadership and key decision-making processes.
Opportunity to build and scale the company’s data strategy and infrastructure from the ground up.

Growth Data Analyst, U.S. DTC E-commerce Brand

Key skills