Key skills
SaaSLeadershipCommunicationSales
About this role
Role Overview
- Define the overarching platform narrative
- Develop differentiated positioning against point solutions and legacy systems
- Translate product capabilities into executive-level business impact
- Establish category authority through thought leadership
- Design and operationalize a tiered launch framework
- Create standardized global launch playbooks and Bill of Materials
- Align Product, Sales, and Demand Gen for each launch
- Measure launch impact on pipeline and revenue
- Define ICP segmentation and vertical strategy
- Develop persona-based value propositions
- Partner on pricing and packaging inputs
- Support cross-sell and platform bundling strategy
- Build executive sales narratives and messaging frameworks
- Develop competitive positioning and battlecards
- Improve win rates through structured enablement
- Build and lead a high-performance Product Marketing team
- Clarify charters across PMM, Content, and Analyst Relations
- Partner with the CMO on marketing operating model evolution
Requirements
- 12+ years in B2B SaaS Product Marketing
- Experience leading multi-product portfolios
- Proven success scaling PMM teams
- Strong international GTM experience
- Executive presence with founders and board
Benefits
- A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
- Room for creativity through collaborative teamwork and an open communication culture
- Flexibility and team bonding with our hybrid work options
- Fuel for your growth journey, both personally and professionally
- Sustainable mobility options, promoting eco-friendly commuting solutions
- Fun team events and outings with our global teams
- Inspiring workspaces in Mannheim and beyond