Active conversion architecture (hands-on): Independently optimize and design landing pages, product detail pages, and checkout processes.
Build and operate a testing engine: Establish a reliable testing process.
End-to-end funnel transparency: Map and optimize complete customer journeys for our core areas and eliminate targeted drop-off points.
Improve lead quality (lead scoring): Design and implement behavior-based scoring models.
Data-to-action roadmap: Identify and prioritize high-impact measures.
Stakeholder management: Act as the interface between marketing and IT.

At least 3 years of solid experience in conversion optimization
Highly confident using VWO or comparable testing tools (e.g., Optimizely, Varify), GA4, and Google Tag Manager
Technical understanding on par with developers: CMS, HTML, CSS; ideally JavaScript
Deep expertise in A/B and multivariate testing, hypothesis development, and data-driven decision making
Strong instinct for conversion-focused content, modern web design, and a user-friendly, consistent brand experience
Clear reporting and structured documentation of hypotheses, tests, and results
Nice to have, but not required: Experience in B2B and SaaS environments, especially in scalable growth strategies, funnel optimization, and lead scoring

4-day workweek — enjoy three days for yourself
Flexible working hours
Permanent contract
Childcare subsidy
Support with retirement savings
Leipzig job ticket (public transport pass)
Sports offerings for balance — from a home gym to a fitness studio for body and mind
Snacks, coffee, water, muesli, fruit
Dress code? None. Just be yourself.
Dogs welcome in the office!

Senior Conversion Optimization Expert – 4-day workweek

Key skills