Define and execute Merkle’s event strategy aligned with marketing priorities, brand positioning, and revenue goals
Lead the events team and drive cross-functional alignment across marketing, sales, and client teams
Maintain ownership of the enterprise event calendar, ensuring prioritization and resource alignment
Monitor industry trends, competitive activity, and emerging technologies to evolve event strategy
Own the events budget, including forecasting, vendor negotiations, and cost optimization
Manage partner and vendor relationships, including contracts, performance, and delivery expectations
Ensure all programs are executed on time, within scope, and within budget
Partner with marketing leads, demand generation, and content to deliver integrated, end‑to‑end event experiences
Collaborate with sales and client leadership to drive engagement and pipeline generation through event programming
Oversee the development of pre-, during-, and post-event communication plans across channels
Establish event KPIs and performance measurement frameworks
Report results, insights, and recommendations to senior leadership
Ensure events consistently support lead generation, pipeline goals, and ROI targets
Utilize event platforms such as Cvent, Splash, and ON24 to manage in‑person, virtual, and hybrid events
Champion process improvements and operational best practices

10+ years of event marketing experience, including 3+ years in a leadership role
Experience managing event programs across in‑person, virtual, hybrid, and internal formats
Strong leadership skills with experience managing teams
Executive-level communication skills with the ability to influence and align senior stakeholders
Proficiency with event technology platforms (Cvent, Splash, ON24)

Director, Event Marketing

Key skills