Drive brand awareness, lead generation, and community engagement through both paid and organic campaigns
Develop and implement social media strategies for multiple brands to achieve marketing objectives
Manage paid and organic campaigns across platforms including Facebook, Instagram, YouTube, LinkedIn, and emerging channels
Oversee the social media calendar, posting schedule, and coordination of content
Collaborate with internal teams (design, video, photography, copywriting) to produce engaging content
Partner with brand ambassadors and influencers to create authentic, high-performing content
Work closely with the Manager, Digital Strategy & Performance on analytics and reporting to optimize performance
Coordinate with providers, sales teams, and other departments to ensure alignment with overall marketing goals
Stay current on social media trends, platform updates, and best practices to keep our brands ahead of the curve
Leverage Artificial Intelligence (AI) to streamline content development and workflows
Ensure all safety and security rules are strictly observed and any accidents, incidents or injuries are promptly reported to management
Complete the annual CTPAT Security Training
Focus on continuous improvement, and consistently demonstrate good business judgment
Work effectively with all Pride departments to exceed internal and external expectations

At least 5 years of social media strategy and management experience
Must be legally authorized to work in the United States without sponsorship now, or in the future
Excellent working knowledge of Meta Ads Manager, Sprout Social, and Google Analytics
A strong understanding of paid advertising, organic growth strategies, and influencer marketing
Intermediate working knowledge of Canva
Intermediate working knowledge of Microsoft Office Word and Excel
Excellent presentation, verbal and written communication skills
A team player, self-starter, friendly, detail-oriented, and honest
Highly adaptable, creative, and data-driven
Must have the ability to multi-task, problem-solve, and prioritize in a fast-paced working environment
Present data-driven recommendations and turn insights into actionable strategies
Work both independently and collaboratively

Social Media Strategist – Work from Home with Rotation into Corporate HQ

Key skills