Senior Digital Marketing Manager, Senior Media Buyer

Role Overview

• Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000
• $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so.
• Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc..
• Data Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
• Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic.
• Creative Strategy: Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients. Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Competitor Research: At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.

Requirements

• 3+ years of Digital Marketing Experience with hands-on experience in optimizing conversion-based funnels.
• 3+ years of Media Buying Team Management experience.
• Experience with Webinar and Coaching Funnels will be preferred.
• Intellectually curious. "That's interesting" must be the impetus that starts you on the path to find out what, why, and how. Unique results are the seeds of immense gain.
• Upload and launch digital advertising campaigns
• Increase traffic & revenue growth through advertising channels like YouTube, Facebook, Search & Display
• Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
• Proven ability to prioritize multiple projects with short
• and long-term deadlines.
• Collaborate with internal graphic designers, copywriters, and videographers when creative needs arise.
• Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Monitor industry trends and competitors’ approaches
• Highly analytical and data-driven
• must use and love data, your decisions must be driven by it without succumbing to over analysis.

Benefits

• Competitive Pay Scale
• Fully Remote Work Environment
• Trainings & Workshops

Great career growth opportunity

• You’ll be working with ‘A’ players in Operations, Sales, Creative, and Media Buying**

Company Leadership Events and Industry Conferences