Manager of AI and Digital Marketing

AvaSure is revolutionizing healthcare with cutting-edge virtual care solutions that protect patients and empower clinical teams. The Manager of AI and Digital Marketing is responsible for leading the strategy, execution, and optimization of digital marketing initiatives with a strong emphasis on AI-driven tools and data.

Responsibilities:

• Lead the strategy, planning, and execution of AI-enabled digital marketing programs across paid media, GEO/SEO/SEM, email, marketing automation, web, and social channels
• Manage, coach, and develop Digital Marketing Specialists, Sales Development Resources and others related to lead generation - fostering strong performance, accountability, and continuous skill development
• Identify, implement, and optimize AI tools and technologies to enhance audience targeting, personalization, content performance, and campaign efficiency
• Partner with the Sr. Director of Marketing to translate business goals into scalable digital and AI marketing strategies
• Analyze campaigns, events, SDR performance using data, dashboards, and advanced analytics to deliver actionable insights and drive continuous optimization. Reporting for demand generation performance lead, opportunity to close win/loss
• Oversee digital marketing budgets, ensuring efficient spend, ROI optimization, and performance tracking
• Collaborate cross-functionally with brand, content, sales, IT, and analytics teams to ensure integrated and consistent marketing execution
• Stay current on emerging AI, digital marketing, and MarTech trends, recommending innovations and best practices
• Ensure compliance with data privacy regulations, brand standards, and internal governance related to digital and AI initiatives
• Establish testing frameworks (A/B, multivariate, AI-driven experimentation) to continuously improve campaign performance and customer engagement

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field required
• 5–8 years of progressive experience in digital marketing, with hands-on responsibility for multi-channel digital campaigns
• 2–4 years of people management experience, including leading and developing specialist-level marketing talent
• Demonstrated experience applying AI, automation, and data-driven approaches to digital marketing strategy and execution
• Strong background in performance marketing, analytics, and MarTech platforms (e.g., CRM, marketing automation, AI tools)
• Proven ability to partner with senior leaders and translate strategic objectives into measurable digital outcomes
• Master's degree or professional certifications (e.g., Digital Marketing, Marketing Analytics, AI/MarTech platforms) preferred