Conduct deep-dive analyses of ad-level performance
Translate performance metrics into actionable creative iterations
Proactively dive into specific data sets to uncover insights
Connect the dots between creative performance and customer retention
Develop clear, testable creative briefs rooted in data
Move beyond maintaining a roadmap to building a robust testing architecture
Lead creative strategy function and make high-stakes decisions on budget allocation
Partner with media buyers and creative teams

6+ years of experience in performance marketing, paid media, growth marketing, or a similar role
Proven track record at a decision-making level
Demonstrable ability to deconstruct ad creative and campaign structures
Dedicated focus on rigorous testing methodologies
High levels of proactiveness and curiosity
Hands-on experience managing or working closely with paid social campaigns, especially Meta
Strong cross-functional communication skills
High comfort level using AI tools to scale processes

Senior Manager, Ads Performance, Creative

Key skills