Customer Marketing Manager

Role Overview

• Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish. Target 5+ case studies per quarter across key verticals and use cases
• Build and maintain a customer reference and advocacy database, tracking engagement level, willingness to participate, use case, vertical, and relationship owner across Sales, CS, and Product
• Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, event keynotes, and sales enablement one-pagers
• Partner with Sales and CS to identify referenceable customers and coordinate outreach without overloading key accounts
• Program-manage customer participation in events, webinars, analyst briefings, and co-marketing opportunities
• Begin to identify vertical and solution-level patterns in the customer base (e.g., AI video, inference at scale, fine-tuning pipelines) and work with Product Marketing to develop targeted messaging and content for high-potential segments
• Build a quarterly customer marketing calendar and maintain a clear pipeline of in-progress and upcoming stories
• Track and report on customer marketing KPIs: case studies published, references sourced, customer content usage in pipeline, and win rate impact
• Collaborate with Content and Design to ensure customer stories are high quality, on-brand, and distributed across the right channels
• Develop and maintain relationships with customer champions, acting as a trusted point of contact between Runpod marketing and our user base.

Requirements

• 3-6 years of experience in customer marketing, content marketing, or a related role at a B2B SaaS or technology company
• Exceptional writing skills with a portfolio of published case studies, customer stories, or long-form content that demonstrates strong narrative ability
• Proven ability to build rapport with customers and internal stakeholders, and to manage multiple relationships and projects simultaneously
• Highly organized with strong program management instincts: you track details, hit deadlines, and keep complex processes moving without being asked
• Self-starter who thrives with minimal direction; comfortable figuring out processes that don’t exist yet and building them as you go
• Experience conducting customer interviews and translating technical conversations into clear, compelling stories for business and technical audiences
• Familiarity with CRM tools (Salesforce or HubSpot) and content management workflows
• Successful completion of a background check.

Benefits

• Meaningful equity in a fast-growing company
• everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
• Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents.
• Flexible PTO
• take the time you need to recharge.
• Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication.
• Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
• $1,200 Home Office & Equipment Stipend
• We set you up for success from day one with gear and support to create your ideal workspace.