Senior Marketing Manager, Activism & Engagement

Role Overview

• Lead integrated marketing and communications campaigns that drive community engagement, advocacy participation, volunteer activation, and grassroots mobilization.
• Develop strategic communications plans and messaging frameworks related to public affairs, advocacy initiatives, civic engagement, social impact, and community priorities.
• Translate complex issues into compelling campaigns, storytelling, narratives, calls to action, and audience engagement strategies.
• Partner closely with Mobilization, Activism & Engagement teams to support advocacy initiatives, public affairs efforts, rallies, campaigns, volunteer engagement opportunities, and community response efforts.
• Lead full campaign lifecycle management including strategy development, audience segmentation, creative direction, content development, approvals, stakeholder coordination, execution, optimization, and reporting.
• Develop audience-focused engagement journeys designed to move individuals from awareness to participation and long-term community involvement.
• Create and oversee campaign messaging, digital content, marketing materials, communications assets, presentations, and engagement tools across multiple channels.
• Collaborate cross-functionally with marketing, communications, fundraising, community engagement, and public affairs stakeholders.
• Support rapid-response communications and engagement efforts related to emerging issues affecting Jewish life and community resilience.
• Analyze campaign performance, engagement metrics, audience insights, and participation data to optimize effectiveness and inform strategy.

Requirements

• Postsecondary education in Marketing, Communications, Public Relations, Journalism, Political Science, Public Affairs, Digital Media, or a related field is preferred
• Minimum 3–5 years of progressive experience in integrated marketing, strategic communications, advocacy marketing, public affairs, political campaigns, government relations, public relations, journalism, community organizing, or mission-driven organizations
• Demonstrated experience developing communications strategies and campaigns related to public policy, advocacy, civic engagement, social impact, or community engagement initiatives
• Passionate advocate and visible champion of UJA’s mission, values, and goals, inspiring others through action and unwavering commitment to advancing our shared purpose
• Proven ability to translate complex issues into compelling campaigns, narratives, messaging frameworks, storytelling, and communications materials
• Strong experience leading integrated, multi-channel marketing campaigns from concept through execution and performance analysis
• Excellent writing, editing, storytelling, and content development skills with exceptional attention to detail
• Strong stakeholder management and relationship-building skills with experience collaborating across multiple teams and priorities
• Experience with campaign strategy, digital engagement, audience development, and marketing analytics
• Ability to balance strategic thinking with hands-on execution in a fast-paced and evolving environment
• Experience within political campaigns, advocacy organizations, strategic communications, public affairs, journalism, nonprofit organizations, or community engagement environments is considered a strong asset
• Proficiency with Microsoft Office Suite, CRM platforms, email marketing tools, social/digital platforms, and reporting tools is considered an asset.

Benefits

• Flexible work schedule
• Hybrid work environment
• Rich time off policy
• Offices closed on all Jewish holy days (yom tov)
• Early office closures to observe the Jewish Sabbath (Shabbat)