Product Support Sales Representative

Role Overview

• Build and maintain trusted relationships with assigned customers, understanding their business drivers and service needs.
• Develop and execute Account and Territory Plans in alignment with performance targets.
• Own and manage the sales funnel using CRM to identify, track, and progress all parts and service opportunities.
• Conduct equipment inspections (e.g., CTS, TA1/TA2) to identify health risks and generate proactive service opportunities.
• Maintain accurate equipment and customer data in CRM, ensuring all interactions and issues are recorded.
• Resolve parts, warranty, or service issues in collaboration with internal stakeholders to improve customer satisfaction and uptime.
• Promote Caterpillar service offerings including CVAs, Repair Options, Rebuilds, and Digital Platforms (HD360, VisionLink, Cat Inspect, Cat Central).
• Monitor competitive activity, fleet movements, and equipment age to identify new or at-risk opportunities.
• Communicate our value delivery and business initiatives through regular meetings with key customer influencers.
• Driving initiatives that demonstrate the value, capability, and quality of Hastings Deering’s business solutions to achieve budgeted parts and service targets.

Requirements

• Minimum of five years’ experience in a customer-facing role within the heavy earthmoving or related industry.
• Proven experience managing a large and diverse customer base with strong territory management skills.
• Demonstrated ability to build long-term, value-driven relationships that enhance business outcomes.
• Tertiary qualifications in Business, Commerce, Engineering, or equivalent experience.
• Relevant trade qualifications (desirable).
• Knowledge of Caterpillar products and Hastings Deering systems (desirable).
• Proficiency in CRM systems and strong capabilities in sales execution, customer acquisition, and account management.
• Strong communication, influencing, and problem-solving skills with a focus on customer experience.

Benefits

• A rewarding career with diverse opportunities.
• A competitive remuneration package + commission structure + fully maintained support vehicle.
• Salary Continuance Insurance.
• Employee Assistance Program for employees and their families.
• Discounts on private health, vehicles, travel and more.
• A culture of inspiration, innovation, collaboration and execution.
• Ongoing training & support to further your career.
• Free on-site parking.
• Annual salary reviews.