Senior Manager, Brand Strategy

Role Overview

• Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
• Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
• Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
• Help connect brand storytelling to measurable business impact
• Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
• Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
• Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
• Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
• Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
• Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
• Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
• Help distinguish between moments that require a unifying campaign approach and those better served by strong always-on execution
• Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
• Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
• Maintain consistency across briefs while allowing for channel-specific nuance
• Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
• Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
• Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
• Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
• Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
• Act as a trusted thought partner and collaborator with Growth and CRM teams
• Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
• Help align teams around shared narratives, priorities, and goals without owning channel execution directly
• Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
• Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
• Pull through and amplify the existing brand vision across campaigns, channels, and key moments
• Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
• Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross-functional workflows
• Define and apply brand guardrails for partnerships to ensure alignment with brand values and long-term equity
• Provide strategic context and inputs for creative briefs
• Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
• Help pressure-test concepts for both brand impact and performance viability

Requirements

• 7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
• Hands-on experience working at the intersection of brand and performance marketing
• Strong partnership experience with Growth, CRM, and paid channel teams
• Experience in DTC and/or omnichannel environments
• Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
• Ability to think in campaigns, not just channels
• Performance-literate and comfortable working with data, testing, and iteration
• Clear, confident communicator and collaborator
• Strong brand instincts with a pragmatic, execution-oriented mindset
• Comfortable pulling strategy through ambiguity rather than creating from scratch

Benefits

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more