Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
Help connect brand storytelling to measurable business impact
Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
Help distinguish between moments that require a unifying campaign approach and those better served by strong always-on execution
Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
Maintain consistency across briefs while allowing for channel-specific nuance
Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
Act as a trusted thought partner and collaborator with Growth and CRM teams
Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
Help align teams around shared narratives, priorities, and goals without owning channel execution directly
Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
Pull through and amplify the existing brand vision across campaigns, channels, and key moments
Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross-functional workflows
Define and apply brand guardrails for partnerships to ensure alignment with brand values and long-term equity
Provide strategic context and inputs for creative briefs
Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
Help pressure-test concepts for both brand impact and performance viability
Requirements
7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
Hands-on experience working at the intersection of brand and performance marketing
Strong partnership experience with Growth, CRM, and paid channel teams
Experience in DTC and/or omnichannel environments
Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
Ability to think in campaigns, not just channels
Performance-literate and comfortable working with data, testing, and iteration
Clear, confident communicator and collaborator
Strong brand instincts with a pragmatic, execution-oriented mindset
Comfortable pulling strategy through ambiguity rather than creating from scratch
Benefits
Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
Financial: 401(k) with generous employer match
Annual bonus based on company performance
Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more