The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels
Reporting to the VP of B2C Marketing
Oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust
Owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms
Leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence
Develops integrated advertising plans that support acquisition, retention, and brand awareness goals
Manages agency partners and internal teams to ensure campaigns are executed efficiently and effectively
Oversees budget allocation, forecasting, and pacing across all paid channels
Ensures all advertising adheres to regulatory requirements for travel insurance
Leads Generali's advertising strategy across AI-powered platforms
Partners with analytics and content teams to optimize ad copy and landing pages
Evaluates emerging AI ad products and determines strategic fit for the brand
Directly manages the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels
Integrates paid media with email, social, community engagement, and website optimization efforts
Guides the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems
Manages relationships with media agencies, ad tech vendors, and platform partners
Ensures all advertising content meets compliance, legal, and brand standards
Requirements
8-12 years experience in digital advertising, performance marketing, or growth marketing
Proven success managing multi-channel paid media programs with significant budgets
Experience leading teams across multiple digital disciplines (email, social, analytics, paid media)
Strong understanding of AI-driven advertising and emerging ad formats
Expertise with Google Ads, Meta Ads, and programmatic platforms
Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics)
Experience with ad campaign testing and audience segmentation
Excellent communication and presentation skills
Ability to work cross-functionally and influence stakeholders at all levels
Strong project management and organizational skills
Preferred: Experience in travel, insurance, or other regulated industries
Preferred: Experience with SQL
Preferred: Experience managing agency partners and large advertising budgets
Education/Certifications: High School Diploma or Equivalent (GED) required
A Bachelor's Degree in a related field or equivalent experience required
Preferred: Master's degree or relevant certifications (Google Ads, Meta Blueprint, etc.) preferred
Tech Stack
SQL
Benefits
Generous Employer contribution for health, dental, and vision insurance
Paid Maternity and Paternity Leave
Scholarship Program for Employee Dependents
Company match on 401k
Employee Assistance Program (EAP)
Company paid short-term and long-term disability insurance
Company paid life insurance
Voluntary Pet Insurance
Voluntary Legal Benefit
Discounts on travel insurance
Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)