Advertising Director

Role Overview

• The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels
• Reporting to the VP of B2C Marketing
• Oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust
• Owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms
• Leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence
• Develops integrated advertising plans that support acquisition, retention, and brand awareness goals
• Manages agency partners and internal teams to ensure campaigns are executed efficiently and effectively
• Oversees budget allocation, forecasting, and pacing across all paid channels
• Ensures all advertising adheres to regulatory requirements for travel insurance
• Leads Generali's advertising strategy across AI-powered platforms
• Partners with analytics and content teams to optimize ad copy and landing pages
• Evaluates emerging AI ad products and determines strategic fit for the brand
• Directly manages the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels
• Integrates paid media with email, social, community engagement, and website optimization efforts
• Guides the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems
• Manages relationships with media agencies, ad tech vendors, and platform partners
• Ensures all advertising content meets compliance, legal, and brand standards

Requirements

• 8-12 years experience in digital advertising, performance marketing, or growth marketing
• Proven success managing multi-channel paid media programs with significant budgets
• Experience leading teams across multiple digital disciplines (email, social, analytics, paid media)
• Strong understanding of AI-driven advertising and emerging ad formats
• Expertise with Google Ads, Meta Ads, and programmatic platforms
• Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics)
• Experience with ad campaign testing and audience segmentation
• Excellent communication and presentation skills
• Ability to work cross-functionally and influence stakeholders at all levels
• Strong project management and organizational skills
• Preferred: Experience in travel, insurance, or other regulated industries
• Preferred: Experience with SQL
• Preferred: Experience managing agency partners and large advertising budgets
• Education/Certifications: High School Diploma or Equivalent (GED) required
• A Bachelor's Degree in a related field or equivalent experience required
• Preferred: Master's degree or relevant certifications (Google Ads, Meta Blueprint, etc.) preferred

Tech Stack

• SQL

Benefits

• Generous Employer contribution for health, dental, and vision insurance
• Paid Maternity and Paternity Leave
• Scholarship Program for Employee Dependents
• Company match on 401k
• Employee Assistance Program (EAP)
• Company paid short-term and long-term disability insurance
• Company paid life insurance
• Voluntary Pet Insurance
• Voluntary Legal Benefit
• Discounts on travel insurance
• Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)