Implementation, configuration and maintenance of analytics solutions and tracking concepts, especially with Google Analytics.
Ideally experience with Adobe Analytics, Matomo or eTracker.
Analysis of user behaviour and derivation of actionable recommendations to optimize websites and digital campaigns (conversion rate and funnel optimizations).
Development of reporting and recommendations based on the diverse needs of our clients.
Close collaboration with internal teams and clients to understand and implement individual requirements.
Independent planning and execution of A/B/n tests, for example using Adobe Target.
A role that you can largely shape yourself and where you can set your own priorities.

Excellent knowledge in implementing and using Google Analytics (both client
and server-side), including Tag Manager.
Good to very good knowledge of A/B testing.
Strong analytical thinking and the ability to interpret complex data and turn it into actionable insights.
Team player with good communication skills to work effectively with various stakeholders and clients.
Passion for digital marketing and a continuous drive for personal development.
Strong interest in AI and the opportunities it presents (for example, predictive analytics).
Curiosity and a willingness to try new approaches.
German language skills at a minimum of C1 level to advise our clients.

Fair work-from-home policy and flexible working hours.
Tailored professional development opportunities through internal knowledge transfer as well as a training budget for each area of responsibility.
A respectful work environment with weekly one-on-one exchange with your manager.
Company bike (JobRad), public transport ticket, non-cash benefits or Urban Sports Club membership can be part of your individual benefits package.
Enjoy team events, Christmas parties and port-neo merch 🎉

Senior Analytics Specialist, Digital Media Tracking Expert

Key skills