Key skills
SQLLookerCRM
About this role
Role Overview
- Develop and scale multi-channel CRM campaigns (Push, In-app, Email, Whatsapp) that resonate with our urban, "on-demand" audience.
- Build automated "Always On" journeys for onboarding, reactivation, and future loyalty tiers.
- Utilise our data stack to create hyper-targeted segments based on purchasing behaviour, location, and frequency.
- Constantly test subject lines, send times, creative assets, and incentive structures to find the "winning" formula.
- Work closely with the Product team to improve in-app messaging hooks and the brand team to ensure our brand voice stays sleek, premium, and culturally relevant.
- Track and report on key metrics like Open Rates, CTR, Conversion, and
- most importantly
- Retention and Order Frequency.
Requirements
- 5+ years of experience in CRM or Lifecycle Marketing, ideally within a high-growth B2C start-up (e-commerce, food delivery, or Q-commerce).
- Expert in CRM tools like Braze, Klaviyo, MoEngage, or Iterable.
- Comfortable with data visualisation tools (Looker), and basic SQL is a major plus.
Tech Stack
- SQL
Benefits
- Competitive salary & equity package.
- Enjoy 25 days of holiday per year (plus all bank holidays).
- Private Health Insurance.
- Extended sick pay and maternity/paternity leave pay.
- Cycle to work scheme.
- Flexible/hybrid working arrangement.