Develop and scale multi-channel CRM campaigns (Push, In-app, Email, Whatsapp) that resonate with our urban, "on-demand" audience.
Build automated "Always On" journeys for onboarding, reactivation, and future loyalty tiers.
Utilise our data stack to create hyper-targeted segments based on purchasing behaviour, location, and frequency.
Constantly test subject lines, send times, creative assets, and incentive structures to find the "winning" formula.
Work closely with the Product team to improve in-app messaging hooks and the brand team to ensure our brand voice stays sleek, premium, and culturally relevant.
Track and report on key metrics like Open Rates, CTR, Conversion, and
most importantly
Retention and Order Frequency.
Requirements
5+ years of experience in CRM or Lifecycle Marketing, ideally within a high-growth B2C start-up (e-commerce, food delivery, or Q-commerce).
Expert in CRM tools like Braze, Klaviyo, MoEngage, or Iterable.
Comfortable with data visualisation tools (Looker), and basic SQL is a major plus.
Tech Stack
SQL
Benefits
Competitive salary & equity package.
Enjoy 25 days of holiday per year (plus all bank holidays).
Private Health Insurance.
Extended sick pay and maternity/paternity leave pay.