Key skills
AISalesforceCRMSales
About this role
Role Overview
- Develop and execute account-based marketing programs that drive engagement across priority accounts, key stakeholders, and active opportunities
- Lead account data enrichment and segmentation initiatives to support account prioritization and targeting strategy
- Partner closely with business development to align marketing initiatives with growth objectives
- Build, manage, and optimize CRM workflows , including lifecycle stages, segmentation logic, lead scoring, and automation
- Measure and report on marketing influence across account engagement, opportunity creation, and pipeline progression
- Translate market segment priorities and growth objectives into structured campaign plans and outreach strategies
- Present campaign performance insights and recommendations to marketing and business development stakeholders
- Continuously refine marketing processes to improve scalability, reporting accuracy, and marketing-to-sales alignment
- Leverage AI and emerging marketing technologies to improve efficiency, content development, and campaign performance
- Execute integrated B2B marketing campaigns across email, digital, and targeted channels
- Develop campaign messaging and write compelling copy for emails, landing pages, case studies, and other marketing collateral
- Manage email deployment, testing, and performance tracking
Requirements
- 7+ years of B2B marketing experience with strong campaign ownership
- Experience building workflows, segmentation strategies, lead nurturing programs, and performance reporting
- Proven experience executing multi-channel campaigns from concept through optimization
- Strong copywriting and content development capabilities
- Hands-on experience with CRM and marketing automation platforms; prior Salesforce or HubSpot experience preferred
- Familiarity with lifecycle marketing and marketing-to-sales handoffs
- Analytical mindset with the ability to translate data into action
- Comfortable leveraging AI tools to enhance productivity and campaign execution
- Experience supporting business development or sales teams required
- Commercial construction or related project-based B2B industry experience preferred
Benefits
- Low-cost medical insurance options, including a HDHP with HSA match
- Dental, vision, basic life, voluntary life, short
- and long-term disability insurance
- 401(k) retirement plan with generous employer match
- Company holidays, parental leave, and paid time off
- Profit-sharing / performance-based bonus
- Personal growth opportunities through training and education; tuition reimbursement
- Opportunities to engage in community involvement and paid volunteer time