Support achievement of budgeted sales and profitability targets across assigned channels and customer accounts
Partner with Sales and Product teams to optimize product assortment and customer mix to drive sales and margin performance
Support the commercialization of new products and programs, ensuring strong in-market execution
Participate in line review planning and assortment strategy development to improve distribution and placement
Assist in the development and execution of promotional strategies that drive volume while supporting margin goals
Support customer pricing by product category based on margin requirements and competitive positioning
Analyze POS, syndicated, and customer data to track performance, identify trends, and recommend actions
Help identify opportunities to improve efficiency and reduce non-productive costs at the customer and channel level
Manage day-to-day coordination of business activities with Sales, Product Development, Finance, and Operations
Develop customer presentations and supporting analysis for sales meetings, line reviews, and business reviews
Represent the company in customer interactions and internal meetings as needed
Develop actionable recommendations to improve revenue, margin, and promotional effectiveness

3–5 years of experience in Channel Marketing, Trade Marketing, Sales Operations, or Commercial Planning, preferably in Consumer Packaged Goods
Bachelor’s degree in Business, Marketing, or a related field
Experience working with syndicated data (e.g., IRI, Circana) and customer POS data
Strong proficiency in Microsoft Excel for pricing, margin analysis, and data management
Working knowledge of Microsoft PowerPoint for building customer presentations
Strong analytical and problem-solving skills with attention to detail
Good organizational and time-management skills with the ability to handle multiple priorities
Comfortable working in a deadline-driven environment with evolving priorities
Effective written and verbal communication skills
Ability to collaborate cross-functionally in a fast-paced environment

Trade/Channel Marketing Manager

Key skills