Receiving and onboarding media partners
Requesting proposals (RFPs)
Media negotiation
Monitoring delivery and implementation of creatives/campaigns
Receiving campaign results
Assessing technical and implementation needs (tagging)
Structuring and integrating data to build media plans (TGI, Easymedia, Instar Analytics and Comscore)
Developing media plans
Implementing, monitoring and optimizing campaigns
Media reporting during and after campaign completion
Managing assistants (training, supervision, defining management KPIs)
Aligning and coordinating financial workflow
Monitoring tag implementations
Configuring and controlling access to clients' media platforms
Presenting media plans
Campaign approval and making adjustments
Support for implementations
Recurring status and performance meetings

Technical experience with media platforms
Experience in offline media planning and buying is crucial (with emphasis on highly efficient TV plans, radio negotiations, and strategic OOH planning)
Proactive negotiator profile focused on achieving the best strategic outcomes with media outlets and platforms

Media Analyst

Key skills