You're not only responsible for media buying but also act as a strategic advisor to our clients.
You know how to integrate traditional TV planning with the digital video world and use data to provide compelling, evidence-based arguments.
You develop cross-channel video strategies (Total Video).
Depending on client needs and performance, you proactively determine the optimal media mix and shift budgets in a data-driven way between linear TV, CTV and online video.
You translate complex Excel analyses and performance data into persuasive presentations.
You deliver more than tables—clear, actionable recommendations (the “so what?”) that our clients understand and appreciate.
You use market tools, all eyes on screens (aeos) and log data not only for documentation but to optimize performance.
You question performance metrics (reach, contact classes), identify patterns and derive optimizations for delivery, frequency and environments.
You confidently manage the operational setup and buying process — from publisher/vendor management and offer reviews to spot handling and auditing.
You work closely with the Strategy and Programmatic departments to seamlessly integrate TV with digital/online video.

You have at least 4+ years of solid experience in strategic and operational TV/video planning (agency or client side).
You are comfortable with linear TV but have already embraced the shift to digital/CTV.
You love numbers and structure. Terms like net reach, GRP, affinity, marginal utility and incremental reach are part of your toolkit.
You make evidence-based decisions.
You master common planning tools (AGF/Video Insights, Excel) and ideally have experience with modern measurement approaches such as aeos or BI tools (Looker/Power BI).
Collaborative, open and constructive — with a drive to create impact together.
You are curious, solution-oriented and willingly take ownership of your accounts and budgets.
You are eager to contribute new ideas and actively help shape our company culture.

Flexible working hours: organize your week in the way that works best for you.
Choice of technology & equipment: we provide everything you need to do your work productively.
Exciting team off-sites: we've been (almost) everywhere — in a villa in Greece or Croatia, on a mountaintop in Switzerland, at the OMR Festival in Hamburg and in various small and large German cities.
We invest directly in your skills: learning and development at our company is not one-size-fits-all but tailored closely to you and your (life) plans.
Teamwork makes the dream work: people are at the center, with minimal bureaucracy and flat hierarchies. We can rely on one another.
Great onboarding: we know the start of a new job can be overwhelming. That's why your onboarding buddy is there to support you from day one. We want you to feel at home as quickly as possible.

Video Planner & Manager – Data & Strategy

Key skills