Customer Marketing Specialist

Role Overview

• As a Customer Marketing Specialist you will be based in our location in Malaysia or Singapore for a permanent contract.
• Support new product introductions (NPI) and ensure market readiness
• Develop and manage marketing materials and sales enablement tools
• Coordinate training calendars with technical teams
• Act as the link between Marketing Asia, Product Management, and global/regional stakeholders
• Manage marketing collateral (brochures, adverts, showroom materials, digital content)
• Organize and support customer events, training sessions, and marketing activities
• Drive social media presence, website content, and branding initiatives
• Work closely with regional marketing teams, product management, and external partners
• Ensure all communications align with brand guidelines and business objectives
• Support positioning, messaging, and competitive differentiation
• Contribute to market development and market penetration strategies
• Provide input for product development from a local market perspective

Requirements

• Degree in Electrical Engineering or similar technical background with interest or experience in marketing or product management
• Experience in the electrical industry is an advantage
• Strong communication and presentation skills, with the ability to explain technical solutions clearly
• Comfortable working in multicultural, virtual, and cross-functional teams
• Proactive, organized, and able to manage multiple topics in parallel
• Willingness to travel when required
• Fresh graduates with the right mindset and motivation are encouraged to apply

Benefits

• A dynamic role at the intersection of technology, marketing, and customer engagement
• Exposure to regional and global collaboration within an international company
• Opportunities to develop your marketing and product expertise in a technical environment
• A supportive and diverse team environment focused on innovation and growth