Director, Data Partnerships

Role Overview

• Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products
• Grow revenue with existing partners through optimized integration strategies and relationship management
• Accelerate product and platform capabilities with emerging and established data sources
• Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships
• Support sales and account teams with new solutions through partnerships
• Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation
• Oversee partnership deliverables, including reporting, training, and operational roadmaps
• Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models
• Partner with Legal to finalize contracts that balance scalability, compliance, and profitability
• Structure incentives to align long-term partner success with platform growth
• Collaborate with Sales and Client Experience teams to position partners effectively in market
• Partner with Marketing to develop enablement materials, training sessions, and pitch narratives
• Support joint marketing initiatives and co-selling strategies
• Track and optimize partner revenue contribution
• Work closely with Product and Engineering to scope integrations and prioritize roadmap items
• Ensure timely and automated audience distribution to partner platforms
• Continually optimize taxonomy structure based on market feedback and partner usage

Requirements

• 8+ years of experience in partnerships, business development, or strategic alliances
• Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces
• Strong commercial negotiation experience
• Deep understanding of digital advertising workflows (programmatic, CTV, etc.)
• Comfort navigating cross-functional organizations
• Strong analytical skills with ability to assess business impact quantitatively
• Excellent executive-level communication and presentation skills
• Direct sales experience with a data vendor (preferred)
• Background in analytics or technical integrations (preferred)
• MBA (preferred)

Benefits

• Eligible for the Company Bonus Plan (targeting 15% of Base Salary)
• Comprehensive benefits with excellent medical, vision, and dental coverage
• HSA option
• Flexible hybrid work policy
• Flexible unlimited paid vacation + 80 hours of paid sick leave
• 10 paid company holidays + Christmas week off
• 401(k) plan with 100% match up to 3%, plus 50% match up to 5%
• Cell phone reimbursement stipend
• Monthly parking or commuter stipend for VA-based employees