Conducting market research to identify customer needs, market trends, and added value. Translate needs into User Needs Specifications.
Developing and implementing product strategies that align with SXM’s overall business objectives. Defining product positioning, pricing, and go-to-market strategies to maximize product success and market penetration.
Planning and executing the system launch, including developing marketing material, sales collateral, and training programs for internal teams and external customers. Collaborating with marketing and sales teams to drive product awareness, adoption, and revenue growth.
Working closely with cross-functional teams to ensure alignment and coordination across all aspects of product development and commercialization. Facilitating communication and collaboration among stakeholders to achieve product goals and objectives.
Engaging with key opinion leaders, customers, and stakeholders to gather feedback, validate product concepts, and identify unmet needs. Serving as the voice of the customer within the organization to ensure products meet customer expectations and deliver value.
Ensuring products comply with regulatory requirements and standards, including IVDR and FDA regulations and ISO certifications.
Continuously evaluating and improving product processes, systems, and performance to drive efficiency, quality, and innovation. Implementing best practices and lessons learned to enhance product development and management processes over time.
Requirements
Bachelor’s or master’s degree in a STEM study or clinical/medical microbiology, or a related scientific or technical field.
Hands on experience with market research, user involvement and Key Opinion Leader onboarding.
3-5 years’ experience in (hardware) IVD product management (upstream marketing).
Strong technical acumen and understanding of diagnostic technologies and principles, including technical device specifications.
Familiarity with IVDR and FDA requirements and ISO standards.
Knowledge of the diagnostic market landscape, including customer needs, competitive landscape, and market trends, is essential for developing successful product strategies.
Excellent verbal and written communication skills for English and Dutch to effectively communicate with internal teams, external stakeholders, and regulatory agencies.
Ability to collaborate effectively with cross-functional teams, including R&D, regulatory affairs, quality assurance, and marketing, to achieve product development goals.
Benefits
Competitive compensation and equity benefits package.
Prepared for advancement to the role of Chief Marketing Officer.
Access to professional development opportunities for career growth and advancement, including training resources.