Develop and execute a national sales strategy spanning natural, conventional, and mass channels
Set and achieve annual revenue, margin, and velocity goals (TDPs, product mix, EBITDA, etc.)
Lead cross-functional alignment on forecasting, promotional strategy, pricing, and innovation launches
Lead and mentor the Natural Sales Manager and Shopper Marketing Manager to ensure unified go-to-market execution and communication across teams
Build a high-performing internal sales team and manage a national network of brokers
Cultivate strong relationships with key retail partners and distributors
Optimize trade investment strategy and measure ROI to drive profitable growth
Partner with the Shopper Marketing Manager to execute retail programs that drive trial and repeat
Leverage syndicated data (SPINS, IRI, etc.) to inform business decisions, whitespace opportunities, and category strategies
Oversee demand planning and forecasting processes in collaboration with Finance and Operations

10+ years of progressive sales leadership experience in the CPG industry (preferably refrigerated/frozen)
Track record of scaling brands across both natural and conventional channels
Experience managing national broker networks and key accounts (Whole Foods, Kroger, UNFI, KeHE, etc.)
Strong analytical skills, including experience with syndicated data tools (SPINS, IRI, Nielsen)
Experience launching new products and optimizing trade marketing programs
Ability to thrive in an entrepreneurial, growth-stage environment
Bachelor’s degree required; MBA a plus

Vice President of Sales

Key skills