Set strategy and lead the team driving acquisition growth along our customer journey, from discovery to conversion, onboarding to engagement
Identify and lead initiatives to improve CVR
ensuring our key digital properties are powerful growth engines, converting traffic into subscriptions and sales
Improve LTV and retention loop, overseeing strategic CRM activities that increase engagement and maximise upsell opportunities
Deliver product-led growth by both fostering rigorous experimentation methodologies and seizing bold opportunities
Influence Senior Leadership to secure resources and investment in product growth and CRM initiatives
Partner with data and analytics stakeholders to track and analyse performance metrics (incl. traffic, conversion, activations, retention, revenue), delivering actionable insights and iterations to achieve growth targets
Motivate and mentor team-members, bringing best-in-class thinking and fresh ideas, to foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making
Champion a customer-centric, data-driven approach, leveraging market research, customer insights, and behavioral data to optimise every stage of the user journey.

10+ years experience in product or customer growth and/or lifecycle management roles, ideally within B2C scale-up environments, with at least 5 years spent leading teams
Hands on experience leading growth activities for subscription or digital product oriented companies
Expertise in experimentation frameworks, funnel optimisation, A/B testing, monetisation strategies
Experience with User Analytics tools, SQL-based data warehouses, CMS platforms, SEO, experimentation and customer engagement platforms
Analytical and structured thinker, capable of understanding complex data sets and attributing ROI to activities, but equally comfortable with ambiguity and making informed-trade offs
Experience of overhauling customer journeys, launching new verticals or pivoting products is a plus
we think big and work fast
Customer centric. You use research, data and insights to discover ‘why’ or ‘who for’ before tackling ‘what’
Ability to recognise when a product or narrative will resonate and drive action, turning insights into growth opportunities
Excellent communications skills, and the ability to empower team members and convince cross-functional stakeholders with clear, compelling storytelling.

Director of Customer Acquisition – Activation

Key skills