You take strategic responsibility for the content performance of our clients
You lead strategy sessions with clients and refine their positioning and content direction
You develop content strategies for Instagram, TikTok and YouTube that deliver measurable performance
You build editorial calendars and scalable content systems that produce long-term results
You analyze watch time, drop-offs and performance data and derive concrete optimizations
You test new formats, iterate quickly and scale what works
You develop series and signature formats with strong brand recognition
You convert interviews and raw footage into high-performance content
You actively monitor platform trends and integrate them into your strategies
You use AI tools and automations (e.g., ManyChat) to turn content into lead magnets

Proven experience in content strategy (Instagram, TikTok and/or YouTube) with measurable results
You understand how algorithms, hooks and retention truly work
You can not only plan content but also think strategically and scale it
Strong skills in analyzing performance data and deriving clear decisions
Ability to communicate complex strategies to clients in a simple, clear manner
You work independently, in a structured way, and with high quality standards
Deeply immersed in the social media ecosystem and familiar with how content must perform today
Experience with tools, AI and automations in the content environment

Content Strategist

Key skills