Manage key organic social channels: Meta, LinkedIn, YouTube, X, Reddit, Pinterest and new platform exploration.
Lead holistic channel strategy and content development approach that align to Network business objectives.
Manage quarterly platform access activities and ensure enterprise access governance practices are being adhered to.
Ability to access, learn and navigate relevant platforms: Sprout, Sprinklr, Uberflip, Adobe Analytics, Google Analytics, and JIRA.
Represent and contribute in COF Advocacy program as main point of contact for the Network.
Partner with creative teams and agencies on implementation of new messaging and ad types.
Grow and nurture community management on owned social platforms by ensuring applicable comments, engagements, and direct messages are responded to within the agreed upon SLA.
Serve as the primary lead for recurring social reporting needs.
Partner with legal and compliance to obtain approvals for the routing of ad copy and audience targeting.

Bachelor’s Degree or Military Experience
At least 6 years leading digital marketing strategy and programs
At least 6 years of multi-channel digital marketing experience on the client-side or agency
MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
7+ years of Social Media marketing experience
5+ years of experience in multi-channel campaign development, including research, planning and execution
2+ years of experience leveraging social analytics to drive creative strategy and optimize campaign performance
Experience with platform-specific audience dynamics, ensuring creative content is native to each channel and engineered for high-value engagement
Experience working within the Payments industry or B2B financial services industry.

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Social Media Marketing Manager – Network Brand

Key skills