You will take full ownership of your channels: from planning and content creation to community management and performance tracking.
Creator at heart: You’re comfortable on camera, can film others, and turn raw footage into compelling content.
Responsible for developing and executing aleno's organic social media presence: primarily Meta and LinkedIn, but also YouTube & TikTok.
Plan, create, and publish high-quality content: short videos, photos, carousels, Stories, and written posts in the aleno brand voice.
Ensure a consistent posting cadence and fully manage the content calendar.
Capture authentic stories from our customers, partners, the hospitality community, events, and internal teams.
Regular travel across the DACH region to produce on-site video and photo content (restaurants, trade shows, partner events).
Daily community management: actively handle comments, messages, and engagement.
Work closely with Marketing Managers, Sales, Customer Success, and Management.
Monitor trends and proactively test new formats, creative ideas, hooks, and video styles.
Ensure a consistent brand voice, cohesive visual identity, and clear messaging across all channels.
Track key KPIs (engagement, reach, follower growth, content performance) to continuously optimize.

3+ years of experience in social media management, preferably in SaaS, tech, hospitality, or a fast-paced digital environment
Experience in content production — particularly short-form video (shooting and editing)
Comfortable on camera and natural interacting with people at events or in restaurants
Proficient with tools like Canva, CapCut, and AI tools for fast, high-quality content production
Excellent writing skills with a strong sense of brand voice, storytelling, and authenticity
Willingness to travel frequently across Germany, Switzerland, and Austria to create on-site content
Independent, creative, structured, and self-driven working style
Confident use of social media analytics tools and ability to derive insights
Fluent in German and English
Big plus: You understand the hospitality industry and know what motivates hosts to respond to authentic, human-centered content.

Social Media Manager – m/w/d

Key skills