Key skills
SaaSSalesforceCRMLeadershipNegotiationPresentation SkillsSales
About this role
Role Overview
- Partner directly with the RVP to drive execution of the new logo sales strategy.
- Provide 1:1 and team coaching to Account Executives and Business Development Executives.
- Support deal strategy, qualification rigor, and opportunity progression.
- Observe calls and meetings and provide structured, actionable feedback.
- Provide feedback to the business on market messaging, product positioning, and competitive dynamics.
- Identify skill gaps and implement targeted improvement plans.
- Cover business performance meetings in the absence of the RVP.
Enablement & Training
- Design and deliver onboarding programs for new sales hires.
- Develop and facilitate ongoing skills training (e.g., discovery, value articulation, objection handling, negotiation, closing).
- Embed consistent sales methodology and qualification frameworks.
- Create enablement materials, playbooks, battlecards, and training assets.
- Reinforce messaging and positioning in alignment with Marketing and Product.
- Formalize onboarding and certification standards.
Pipeline & Revenue Impact
- Support pipeline inspection and forecast accuracy alongside the RVP.
- Identify patterns in lost deals and implement corrective enablement actions.
- Help improve conversion rates at each stage of the funnel.
- Drive adoption of CRM best practices and sales tools.
- Reduce ramp time for new hires.
- Improve overall quota attainment within the region.
Performance Measurement & Continuous Improvement
- Track effectiveness of training initiatives through defined KPIs (win rates, ramp time, quota attainment, sales cycle length).
- Gather feedback from the sales team to continuously refine programs.
- Stay current on modern sales methodologies and B2B best practices.
Requirements
- Demonstrated high performance in B2B enterprise new logo sales.
- Proven experience in sales training, enablement, or coaching roles.
- Strong understanding of modern sales methodologies (e.g., MEDDPICC).
- Experience working with Salesforce and Clari is advantageous.
- Experience supporting senior sales leadership.
- Ability to coach across varying levels of performance and tenure.
- Strong facilitation and presentation skills.
- Analytical mindset with the ability to translate data into performance insights.
- Experience working in a high-growth SaaS or technology environment preferred.
Personal Attributes
- Highly credible with frontline sellers and senior leadership.
- Confident without ego; able to challenge constructively.
- Direct, constructive, and performance-oriented.
- Strong commercial acumen.
- Collaborative and influential across functions.
- Results-driven with a measurable impact mindset; personally accountable for outcomes.
- Comfortable operating in fast-paced, evolving environments.
- Thinks like a future VP, not a former rep.
Benefits
- Hybrid working 2 days a week in the London office
- Wellbeing: Sanctus Coaching, Virtual fitness sessions, Wellbeing webinars, Annual Wellbeing day
- Subsidised Gym Membership
- Private Medical Insurance (including Dental and Vision) and Life Assurance
- 25 days holiday (increasing to 30 days at a rate of 1 extra day per year)
- Summer Fridays (half-day Fridays for the months of July and August)
- Employer pension contribution of 5% of your gross salary, if you contribute a minimum of 3%
- Season ticket Loan
- Cycle to Work Scheme