Responsible for driving performance for a specific geographic area as part of the Field & Technical team driving total territory management to deliver exceptional execution
Lead a sales and activation team to deliver executional success by providing the strategic direction across total territory
Use market knowledge and category data to build plans to win share and deliver exponential on-trade P&L growth
Accountable for overall regional Value Share & NSV outcomes
Input metrics will include retaining and winning contracted accounts, winning distribution and increasing rate of sale
Responsible for successfully executing how Diageo brands show up in the independent free trade
Apply commercial expertise to build investment plans for small /medium regional groups (in-direct customers) that create positive ROI and drive executional standards in outlet
Management of sales and activation team, including 3rd party sales assigned to the area allocated to you
Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member

Experienced commercial professional, with solid track record of managing P&L and consistently delivering results.
Strong understanding of commercial relationships, contract negotiations and joint business plans
A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership
A passion for the on-trade and the ability to build and leverage strong relationships with business partners internally and externally
Track record of building and leading high performing/highly engaged teams
Motivated to deliver game changing performance and the ability to lead teams to deliver exceptional execution
Growth mindset and with ability to seek creative solutions to dynamic business challenges
Able to manage senior stakeholders to drive the outcomes required within your region
Able to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.

Commercial Manager

Key skills