Digital Marketing Strategist

Role Overview

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
• Build 90 day, 6 month, and annual growth roadmaps for clients.
• Translate complex marketing recommendations into simple, clear explanations for executives.
• Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
• Ensure KPI tracking, conversion attribution, and analytics accuracy.
• Lead a blended team of full time and part time specialists across PPC and SEO.
• Provide weekly direction and QA for campaign optimizations and deliverables.
• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
• Standardize playbooks, processes, and best practices for the department.
• Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting.
• Establish internal marketing dashboards and KPI scorecards.
• Identify capacity limits, hiring needs, and training gaps.
• Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently.
• Present monthly and quarterly performance summaries to clients.
• Oversee reporting accuracy and insights delivered by the PM or specialists.
• Hold weekly 1:1s with the execution team and run a weekly marketing standup.

Requirements

• 4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.
• Strong experience managing both paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
• Ability to create and articulate strategic recommendations to clients and AEs.
• Demonstrated ability to oversee execution teams and manage deliverable quality.
• Strong analytical skills and the ability to diagnose performance issues quickly.
• Preferred
• Agency experience managing multiple clients at once.
• Experience joining sales calls and influencing close rates.
• Familiarity with multifamily, real estate, or high intent lead generation.
• Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development