Assist in development of go-to-market plans and campaign marketing briefs to drive growth and deliver business results
Conduct research to understand the competitive landscape, customer insights, and digital trends; Work with our internal research team to produce reports and share with stakeholders
Engage with stakeholders to gather intelligence and feedback to execute compelling marketing plans
Coordinate campaign and offer execution/delivery working with internal and external advertising agency stakeholders
Drive project execution for campaigns, marketing/partner programs, offers, working with a cross functional team of business and marketing professionals
Leverage dashboards, data and analytics platforms to measure, track and report on campaign or program performance
Monitor and share results and optimize plans to deliver value and achieve KPIs
Ensure compliance with communication policies, procedures, and brand standards
Form and foster relationships with internal colleagues to leverage existing resources across product lines and delivery channels; Collaborate with product, UX, and technology teams to deliver seamless digital experiences
Stay current on digital marketing trends, tools, and best practices relevant to online investing
Maintain process documentation and manage day-to-day marketing operations, including ongoing use of project management tools (Workfront) and reporting

Bachelor’s degree is required (Business, Marketing, or other relevant disciplines)
5+ years of relevant marketing experience and a successful track record in marketing for online businesses
Digital marketing, social media and CRM experience is strongly preferred
B2C experience and digital fluency, experience working with multiple partners
Proven ability to analyze data, generate insights, and optimize campaigns for performance
Working knowledge of Google Analytics
Excellent project management skills with ability to multi-task and deliver within defined timelines and budgets is required and experience with Agile ways of working is preferred
Self-starter with strong communication and interpersonal skills is required
Ability to prioritize in a fast-paced environment is required
An understanding of Canada’s Financial Services Regulatory environment is an asset
Fluent communication skills in English are required and Bilingual skills in French are an asset

Competitive compensation package that rewards and recognizes individual contributions
Excellent health, dental and insurance benefits to meet the diverse needs of our employees
Generous vacation time, fitness benefit, parental leave top-up options
Matching contributions to our retirement program
Commitment to the continuous improvement of our staff through learning & development and an education assistance program
Regular social events to foster teamwork

Marketing Specialist

Key skills