Craft and evolve clear, differentiated, persona-specific messaging for enablement and content that articulates the value of our AI platform and agents to construction executives and technical users in the field.
Master the competitive landscape and addressable market for our current and future product solutions to inform positioning
Own go-to-market planning and execution for new product launches, monthly feature rollouts, and platform updates.
Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization.
Lead structured customer and market discovery to deeply understand buyer needs and product-market fit.
Partner with Product Managers to identify customer and market needs and help shape the product roadmap.
Translate voice-of-customer insights and platform data into impactful marketing programs and content.
Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions.
Collaborate with Demand Generation to develop customer
and product-focused campaigns, web pages, and thought leadership.
Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers.
Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact.
Continuously iterate on messaging and programs based on performance data and customer feedback.

5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments.
Eagerness to own a broad array of Product Marketing responsibilities, including but not limited to market, customer, and competitive research; GTM preparation and enablement; driving greater adoption and usage; and content development.
Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred.
Experience marketing AI solutions and has extensively used AI tools for product marketing responsibilities.
Exceptional verbal and written communication skills with a talent for storytelling and simplification.
Proven success launching new products, driving adoption, and enabling customer-facing teams.
Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales.
Strong strategic thinking combined with operational execution and a bias for action.
Empathy for customers and an eagerness to improve how people work in the real world.
Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns.

Competitive salary and stock option equity packages
4 Medical Plans to choose from including 100% covered option. Plus Dental and Vision Insurance!
Learning & Growth stipend
Flexible long-term work options (remote and hybrid)
Free lunch provided in the office in NYC & Austin
you’ll never go hungry with us!
Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
IRL / In-Person retreats throughout the year

Senior Product Marketing Manager

Key skills